Post by tonnyww on Jan 21, 2024 4:21:16 GMT -5
Quiz to help customers understand themselves and their partners better.singles Valentine’s Day isn’t all about couples. It’s also about relationship struggles and even breakups. A good marketer can integrate this complicated dynamic into a February 14th campaign. Online retailer Zalando dedicated its campaign to dramatic breakups. People in the promotional video don’t end their relationships on good terms,
and exs’ left behind clothes are treated badly. The brand offers ex-lovers among its customers an alternative — exchanging the clothes on Zalando’s Pre-owned platform as a Valentine’s Day good deed. With this marketing campaign, the brand raised awareness about its secondhand division and demonstrated its attention to ecology. The Phone Number List other possible spin on marketing to singles is to ditch the February 14th for… February 15th! That’s right, the day after Valentine’s Day became an unofficial Singles Awareness Day. Those who celebrate it enjoy their single status and spend time with their friends instead of partners. If your audience is mostly single, you can center your promotions around February 15th. A screenshot of a post from Wendy's Instagram profile with a Singles Awareness Day message Wendy’s marked Singles
Awareness Day with this cheeky tweet. The name of the burger is Dave’s Single as opposed to Dave’s Double with two beef patties. But here it’s played out to suggest the relationship status and also encourage the brand’s followers to order the burger. Celebrating friendships Another approach to marketing without focusing on love is Galentine’s Day. It’s a holiday dedicated to friendships (usually between women) celebrated on February 13th. Originating from the Parks and Recreation series, Galentine’s Day is now a widely recognized occasion.
and exs’ left behind clothes are treated badly. The brand offers ex-lovers among its customers an alternative — exchanging the clothes on Zalando’s Pre-owned platform as a Valentine’s Day good deed. With this marketing campaign, the brand raised awareness about its secondhand division and demonstrated its attention to ecology. The Phone Number List other possible spin on marketing to singles is to ditch the February 14th for… February 15th! That’s right, the day after Valentine’s Day became an unofficial Singles Awareness Day. Those who celebrate it enjoy their single status and spend time with their friends instead of partners. If your audience is mostly single, you can center your promotions around February 15th. A screenshot of a post from Wendy's Instagram profile with a Singles Awareness Day message Wendy’s marked Singles
Awareness Day with this cheeky tweet. The name of the burger is Dave’s Single as opposed to Dave’s Double with two beef patties. But here it’s played out to suggest the relationship status and also encourage the brand’s followers to order the burger. Celebrating friendships Another approach to marketing without focusing on love is Galentine’s Day. It’s a holiday dedicated to friendships (usually between women) celebrated on February 13th. Originating from the Parks and Recreation series, Galentine’s Day is now a widely recognized occasion.