Post by kmstfatema on Mar 9, 2024 1:44:23 GMT -5
Email marketing, what is it? The main variables The very first point on which to focus our attention, once we understand what email marketing is, is the distinction between the two most widespread uses in the commercial sector : the newsletter service and Direct Email Marketing . The choice of one or the other solution depends mainly on two factors: the objectives you want to achieve, to be identified upstream, and the relationship with the recipients of the message, already achieved in the past (newsletter) or still to be approached (DEM ). At a content level there is such a clear distinction between the two alternatives, as we have explained in depth in this article , but for objectives such as drive-to-store and lead generation a DEM strategy is decidedly more suitable.
To ensure that emails reach a target audience, it Germany Telegram Number Data is essential to identify it a priori, determining its key characteristics through detailed analysis and the creation of segmented audiences. Starting from the four main areas on which to base your work (demographic, geographical, psychographic and behavioral) it will be possible to better define marketing personas , dividing all the available addresses into coherent lists. To learn more about all the other fields within the four segmentation macro-areas and understand how to identify quality contacts, we refer you to a dedicated post .
Once the details of your database have been divided into segmented lists, you will need to decide what the objective of the campaign will be : to continue a loyalty relationship, with a view to lead nurturing, or to expand your audience through lead generation? In the first case, how is it possible to interface the newsletter with a follow up email campaign so as not to overload the recipients with messages? To best grasp the nuances of these strategies there are some key guidelines, which we have collected on this page , which should be taken into great consideration before proceeding with any other action. In email marketing the message is only the final step What reaches the end user, i.e. the email and its content, is the result of a much broader and more complex process , in which each step has fundamental importance. The workflow necessary for creating email marketing content involves, even before sending, following a schedule of 8 different steps found in this article , connected to each other according to a precise logic.
To ensure that emails reach a target audience, it Germany Telegram Number Data is essential to identify it a priori, determining its key characteristics through detailed analysis and the creation of segmented audiences. Starting from the four main areas on which to base your work (demographic, geographical, psychographic and behavioral) it will be possible to better define marketing personas , dividing all the available addresses into coherent lists. To learn more about all the other fields within the four segmentation macro-areas and understand how to identify quality contacts, we refer you to a dedicated post .
Once the details of your database have been divided into segmented lists, you will need to decide what the objective of the campaign will be : to continue a loyalty relationship, with a view to lead nurturing, or to expand your audience through lead generation? In the first case, how is it possible to interface the newsletter with a follow up email campaign so as not to overload the recipients with messages? To best grasp the nuances of these strategies there are some key guidelines, which we have collected on this page , which should be taken into great consideration before proceeding with any other action. In email marketing the message is only the final step What reaches the end user, i.e. the email and its content, is the result of a much broader and more complex process , in which each step has fundamental importance. The workflow necessary for creating email marketing content involves, even before sending, following a schedule of 8 different steps found in this article , connected to each other according to a precise logic.