Post by account_disabled on Mar 6, 2024 23:26:02 GMT -5
It's all too easy to see content marketing as just an on-page SEO tactic, the purpose of which is to create and publish content on your website. But, taking a holistic view, content marketing embraces both on-page and off-page tactics. Posting great content on your site is just one part of content marketing; any content you create and publish anywhere on the web falls under content marketing. Writing a guest post is content marketing. Publish an infographic that is linked to by a major newspaper? This is also content marketing. The appeal of using content marketing as a tactic is that creating interesting and engaging assets makes it easier to focus on off-page factors. And this typically comes from promoting the content you create: posting great, engaging resources that others want to share and link to. Common content marketing tactics that work well on the promotion side for building off-page signals include: Blog posts Infographics Surveys, studies and research Whitepapers and eBooks Content marketing, as a tactic, is closely linked to link building, social media and PR, as well as helping you build your brand.
Quite simply, if you have good content, let people know about it. You can use our Content Marketing Venezuela Phone Number Toolkit to find not only the most popular topics online, but also the most relevant industry media to promote your content. Off-page SEO Tactic #1 4: PR For a long time, PR and SEO were seen as two totally different marketing disciplines, but in recent years the lines have blurred and these two branches have become closer. Digital PR is now the link building tactic of choice for many SEOs, because it is the perfect way to earn link authority at scale. You can use PR tactics to promote a great story and corresponding linkable assets, and earn significant volumes of links as a result. In fact, a recent study found that the average campaign earns 10 to 24 links from unique domains. PR contributes to off-page SEO signals in more ways than just helping to build links. A great PR campaign can also: Increase brand awareness and resulting brand searches. Getting your business in front of your target audience and getting them talking about you. Drive traffic from referrals.
Position you as a thought leader in your industry and help you build signals of trust. Off-page SEO Tactic #1 5: Local SEO (GMB and Citations) While local SEO is an SEO discipline in its own right, there are a few elements that are key off-page SEO tactics: two of these are Google My Business and citations. Google My Business Google My Business plays a vital role in the online presence of virtually any local business, and it's easy to forget that optimizing your page and ranking in local pack maps is actually off-page SEO. GMB is not your website, and any effort focused on anything other than your site counts as off-page. It was recently reported that 46% of all Google searches are for local information and that 4 in 5 consumers use search engines to find local information . It's a simple fact that if your business doesn't appear in the local GMB results, one of your competitors will. Check out our definitive guide to Google My Business for 2020 to learn tips and tricks to optimize your listing and understand how to make the most of the platform as part of your off-page strategy. Quotes A citation is a mention of your online business that typically references not only your company name but also your NAP (name, address and phone number). Think of them like business listings.
Quite simply, if you have good content, let people know about it. You can use our Content Marketing Venezuela Phone Number Toolkit to find not only the most popular topics online, but also the most relevant industry media to promote your content. Off-page SEO Tactic #1 4: PR For a long time, PR and SEO were seen as two totally different marketing disciplines, but in recent years the lines have blurred and these two branches have become closer. Digital PR is now the link building tactic of choice for many SEOs, because it is the perfect way to earn link authority at scale. You can use PR tactics to promote a great story and corresponding linkable assets, and earn significant volumes of links as a result. In fact, a recent study found that the average campaign earns 10 to 24 links from unique domains. PR contributes to off-page SEO signals in more ways than just helping to build links. A great PR campaign can also: Increase brand awareness and resulting brand searches. Getting your business in front of your target audience and getting them talking about you. Drive traffic from referrals.
Position you as a thought leader in your industry and help you build signals of trust. Off-page SEO Tactic #1 5: Local SEO (GMB and Citations) While local SEO is an SEO discipline in its own right, there are a few elements that are key off-page SEO tactics: two of these are Google My Business and citations. Google My Business Google My Business plays a vital role in the online presence of virtually any local business, and it's easy to forget that optimizing your page and ranking in local pack maps is actually off-page SEO. GMB is not your website, and any effort focused on anything other than your site counts as off-page. It was recently reported that 46% of all Google searches are for local information and that 4 in 5 consumers use search engines to find local information . It's a simple fact that if your business doesn't appear in the local GMB results, one of your competitors will. Check out our definitive guide to Google My Business for 2020 to learn tips and tricks to optimize your listing and understand how to make the most of the platform as part of your off-page strategy. Quotes A citation is a mention of your online business that typically references not only your company name but also your NAP (name, address and phone number). Think of them like business listings.