Post by tamzidaakter47 on Feb 13, 2024 0:36:47 GMT -5
A PPC campaign can be an expensive affair. However, there are also ways to make it more efficient and thus cheaper. But if you don't do any of this, you're also making mistakes that cost you extra money. Which ones are they? 5 mistakes in PPC advertising that cost you money unnecessarily 1. Optimization of PPC advertising based on search queries Tracking search queries is the basis of ppc campaign optimization in Adwords. I would say that it is a necessity. Especially after creating and launching a new campaign.
How to do it? In the campaign, the keywords Phone Number Data tab has two other related tabs, negative keywords and search queries . If the ad is already running, data is available in the search queries. These are the exact terms that people entered into the Google search engine, which subsequently led to a click on the ad. What kind of queries are related to what keywords are in the campaign and in what match. The optimization of PPC advertising is that these search queries are monitored regularly. Based on what words are there, two things are done. Words are selected to be added as negative keywords. Or those that are suitable to add as new keywords. Relevance is important . When I see a search query that is clearly irrelevant to the campaign, I add the irrelevant word to the negative keywords. Thanks to this, an ad for an irrelevant query will no longer be displayed. Clicks on ads from irrelevant queries are wasted money. I will explain what irrelevant means with an example .
A campaign promoting ppc advertising management. It also contains the keyword "ppc" and in the search queries we find surprising words such as "ppc confectionery" "ppc bakery". This is a really real example, because PPC is also an abbreviation for Prievidzské pákárne a čukárné Such a word is exactly what is called irrelevant. Unrelated to what the ad is promoting. And such a clique is useless. The words bakery and confectionery must be added to the exclusionary words. When the campaign is regularly optimized in this way, it is also financially effective, because you do not pay for unnecessary clicks . 2. Adding ad extensions Ad extensions can make a big difference. It's a feature in Ad words that displays additional information with your ad. For example: address, phone number, other links to websites, or short descriptions. Extensions provide additional reasons to click on an ad . Adding extensions is free, so it would be a shame not to use them. They have several significant advantages.
How to do it? In the campaign, the keywords Phone Number Data tab has two other related tabs, negative keywords and search queries . If the ad is already running, data is available in the search queries. These are the exact terms that people entered into the Google search engine, which subsequently led to a click on the ad. What kind of queries are related to what keywords are in the campaign and in what match. The optimization of PPC advertising is that these search queries are monitored regularly. Based on what words are there, two things are done. Words are selected to be added as negative keywords. Or those that are suitable to add as new keywords. Relevance is important . When I see a search query that is clearly irrelevant to the campaign, I add the irrelevant word to the negative keywords. Thanks to this, an ad for an irrelevant query will no longer be displayed. Clicks on ads from irrelevant queries are wasted money. I will explain what irrelevant means with an example .
A campaign promoting ppc advertising management. It also contains the keyword "ppc" and in the search queries we find surprising words such as "ppc confectionery" "ppc bakery". This is a really real example, because PPC is also an abbreviation for Prievidzské pákárne a čukárné Such a word is exactly what is called irrelevant. Unrelated to what the ad is promoting. And such a clique is useless. The words bakery and confectionery must be added to the exclusionary words. When the campaign is regularly optimized in this way, it is also financially effective, because you do not pay for unnecessary clicks . 2. Adding ad extensions Ad extensions can make a big difference. It's a feature in Ad words that displays additional information with your ad. For example: address, phone number, other links to websites, or short descriptions. Extensions provide additional reasons to click on an ad . Adding extensions is free, so it would be a shame not to use them. They have several significant advantages.